{"id":1336,"date":"2023-02-28T22:06:13","date_gmt":"2023-02-28T21:06:13","guid":{"rendered":"https:\/\/wahhu.com\/homeWahhu\/?p=1336"},"modified":"2023-02-28T22:06:14","modified_gmt":"2023-02-28T21:06:14","slug":"3-indicadores-posventa-que-todas-las-constructoras-deberian-medir","status":"publish","type":"post","link":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/","title":{"rendered":"3 indicadores posventa que todas las constructoras deber\u00edan medir"},"content":{"rendered":"\n

Siempre he recalcado que medir la cantidad de solicitudes recibidas y el porcentaje de cierre de un mes, y un resumen de la satisfacci\u00f3n de los propietarios, no es suficiente para saber si nuestro servicio es bueno o no<\/p>\n\n\n\n

Y peor, \u00a1\u00a1es que es completamente in\u00fatil para mejorarlo!!<\/p>\n\n\n\n

Lastimosamente, muchas constructoras trabajando bajo el sistema ISO9001, tienen estos 2 indicadores en su matriz de seguimiento de indicadores, y lo revisan el 10 de cada mes…<\/p>\n\n\n\n

\u00bfPero qu\u00e9 hay de la mejora? \u00bfD\u00f3nde quedan todos los datos que se recopilan de cada solicitud?<\/p>\n\n\n\n

Es por esta raz\u00f3n, que hemos recopilado una serie de indicadores que miden las constructoras, que tienen m\u00e1s incidencia en la mejora del servicio al cliente<\/p>\n\n\n\n

Estos son los 3 indicadores que recomendamos<\/p>\n\n\n\n

1. Porcentaje de incidentes por #especialidad<\/strong><\/p>\n\n\n\n

Medir la especialidad que falla, permite saber cu\u00e1les son los procesos #constructivos que m\u00e1s lupa necesitan al hacer uncontrol de calidad durante la etapa de construcci\u00f3n<\/p>\n\n\n\n

Con el trabajo de anal\u00edtica correcta, inclusive puede ayudarnos a medir el desempe\u00f1o de los contratistas<\/p>\n\n\n\n

<\/p>\n\n\n\n

2. Porcentaje de incidentes por elemento<\/strong><\/p>\n\n\n\n

Nos ayuda a entender qu\u00e9 materiales tienen m\u00e1s fallas, o qu\u00e9 instaladores requieren mayor cuidado. Inclusive hemos visto c\u00f3mo algunas constructoras usan este indicador para hacer una evaluaci\u00f3n m\u00e1s objetiva de la calidad de los materiales que entregan los proveedores<\/p>\n\n\n\n

<\/p>\n\n\n\n

3. Porcentaje de incidentes por causa<\/strong><\/p>\n\n\n\n

Entender si los problemas se dan por los materiales, instalaci\u00f3n, o por fallas en los insumos, ayuda a definir mejores materiales y mejores m\u00e9todos de instalaci\u00f3n<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Estos no son los \u00fanicos indicadores que se deben medir en el proceso posventas, pero si nos ayudar\u00e1n a entender c\u00f3mo reducir la cantidad de defectos en obra<\/p>\n\n\n\n

\n\n\n\n

Por: Fernan Guzm\u00e1n S \/ Head of Business Development & Strategy @Wahhu.com<\/a> \/ fernan@wahhu.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Estos son los 3 indicadores que todas las constructoras deber\u00edan medir, si quieren mejorar el servicio #posventa<\/p>\n","protected":false},"author":1,"featured_media":1337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11],"tags":[24,16,21,12],"class_list":["post-1336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posventas","category-tecnologia","tag-construccion-2","tag-posventas","tag-servicio-al-cliente","tag-software"],"yoast_head":"\n3 indicadores posventa que todas las constructoras deber\u00edan medir - Wahhu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 indicadores posventa que todas las constructoras deber\u00edan medir - Wahhu\" \/>\n<meta property=\"og:description\" content=\"Estos son los 3 indicadores que todas las constructoras deber\u00edan medir, si quieren mejorar el servicio #posventa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/\" \/>\n<meta property=\"og:site_name\" content=\"Wahhu\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T21:06:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T21:06:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wahhu.com\/homeWahhu\/wp-content\/uploads\/2023\/02\/online-3539412_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"riu_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"riu_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/\",\"url\":\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/\",\"name\":\"3 indicadores posventa que todas las constructoras deber\u00edan medir - Wahhu\",\"isPartOf\":{\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/#website\"},\"datePublished\":\"2023-02-28T21:06:13+00:00\",\"dateModified\":\"2023-02-28T21:06:14+00:00\",\"author\":{\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/#\/schema\/person\/a9ad1a83af4001501e97710db30c4607\"},\"breadcrumb\":{\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wahhu.com\/homeWahhu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 indicadores posventa que todas las constructoras deber\u00edan medir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/#website\",\"url\":\"https:\/\/wahhu.com\/homeWahhu\/\",\"name\":\"Wahhu\",\"description\":\"Plataforma para constructoras y obras de ingenier\u00eda en comunicaci\u00f3n, seguimiento, inspecci\u00f3n, entregas y posventas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wahhu.com\/homeWahhu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/#\/schema\/person\/a9ad1a83af4001501e97710db30c4607\",\"name\":\"riu_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wahhu.com\/homeWahhu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15ee8b1456dcb1b1569e0046851ef77c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15ee8b1456dcb1b1569e0046851ef77c?s=96&d=mm&r=g\",\"caption\":\"riu_admin\"},\"url\":\"https:\/\/wahhu.com\/homeWahhu\/author\/riu_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 indicadores posventa que todas las constructoras deber\u00edan medir - Wahhu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/","og_locale":"es_ES","og_type":"article","og_title":"3 indicadores posventa que todas las constructoras deber\u00edan medir - Wahhu","og_description":"Estos son los 3 indicadores que todas las constructoras deber\u00edan medir, si quieren mejorar el servicio #posventa","og_url":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/","og_site_name":"Wahhu","article_published_time":"2023-02-28T21:06:13+00:00","article_modified_time":"2023-02-28T21:06:14+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/wahhu.com\/homeWahhu\/wp-content\/uploads\/2023\/02\/online-3539412_1280.png","type":"image\/png"}],"author":"riu_admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"riu_admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/","url":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/","name":"3 indicadores posventa que todas las constructoras deber\u00edan medir - Wahhu","isPartOf":{"@id":"https:\/\/wahhu.com\/homeWahhu\/#website"},"datePublished":"2023-02-28T21:06:13+00:00","dateModified":"2023-02-28T21:06:14+00:00","author":{"@id":"https:\/\/wahhu.com\/homeWahhu\/#\/schema\/person\/a9ad1a83af4001501e97710db30c4607"},"breadcrumb":{"@id":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wahhu.com\/homeWahhu\/2023\/02\/28\/3-indicadores-posventa-que-todas-las-constructoras-deberian-medir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wahhu.com\/homeWahhu\/"},{"@type":"ListItem","position":2,"name":"3 indicadores posventa que todas las constructoras deber\u00edan medir"}]},{"@type":"WebSite","@id":"https:\/\/wahhu.com\/homeWahhu\/#website","url":"https:\/\/wahhu.com\/homeWahhu\/","name":"Wahhu","description":"Plataforma para constructoras y obras de ingenier\u00eda en comunicaci\u00f3n, seguimiento, inspecci\u00f3n, entregas y posventas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wahhu.com\/homeWahhu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/wahhu.com\/homeWahhu\/#\/schema\/person\/a9ad1a83af4001501e97710db30c4607","name":"riu_admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wahhu.com\/homeWahhu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15ee8b1456dcb1b1569e0046851ef77c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15ee8b1456dcb1b1569e0046851ef77c?s=96&d=mm&r=g","caption":"riu_admin"},"url":"https:\/\/wahhu.com\/homeWahhu\/author\/riu_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/posts\/1336"}],"collection":[{"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/comments?post=1336"}],"version-history":[{"count":3,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/posts\/1336\/revisions"}],"predecessor-version":[{"id":1341,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/posts\/1336\/revisions\/1341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/media\/1337"}],"wp:attachment":[{"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/media?parent=1336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/categories?post=1336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wahhu.com\/homeWahhu\/wp-json\/wp\/v2\/tags?post=1336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}